Competition  pixel project for lacoste


Brief : Create a 100×100pixel 'pixel-art' design using red, green, blue, and white pixels only.


My favourite project outcome turned out to be the one least well-received. The clothing company Lacoste set us this simple brief to create a pixel-art design. I decided to get hold of 50 red, green, blue and white Chinese sky lanterns and with the help of volunteers set them off simultaneously. As they floated up towards the night sky, they became my 'pixels', and i photographed them in random compositions. I also made a video of the launch. Asides from them being very pretty and it being a lovely half hour, not much else happened. Lacoste didn’t buy the idea at all, i never heard back from them. Then again the mate who i brainstormed this project with, one of my best friends at college, ended up going and winning the entire competition five months later. 


Must have been something in the air.














video








Own Projects


wisdom in calvin and hobbes

I am obsessed with the american comic strip Calvin and Hobbes by Bill Watterson. Some think it's just a cartoon for children to read, but the more you read the more you plumb its hidden depths, and after much thought i have come to the conclusion it might well be the fountain of all knowledge and learning. I have spent the last months on a project which relates the strip's points of view to the wisdom of great historical figures.



you can read it here






drop the beat on it

When i am not graphic designing or cycling or sleeping or eating i write a blog called Drop The Beat On It about absolutely everything but nothing whatsoever. People seem to like it.


you can read that one here