Unit 4 advertising


Brief : devise an advertising campaign comprising of two images and one other type of media promoting a cause you feel strongly about.


No joke, for me the best part of the day is over by 8am. Early rising bestows the gift of that part of the day which is quiet and calming, devoid of people, of bustle, when you can walk the streets like a ghost as if the city was made just for you, when you can gather your thoughts and prepare for the impending madness of the metropolis before it swamps you. If i wake up late i spend the rest of the day chasing it, always. 


I made some brief calculations, working out that waking up half an hour earlier each day would in fact grant you 2 more years of active life, and devised a caption for each poster; the first one was chase the dawn and the second dawn is the drug. 





For my other type of media i shot a three minute video along the lines of..

'if you wake up early you never know what great things might come your way..'









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